Logo Work
linkedin  fb  yt  picasa
 
  User Experience  
   Download PDF
 
 
Personal Info
Name: Shantanu Rao
Birth date: 13 Aug. 1975
e-mail: shanuwini@yahoo.com
Experience: 15+ years

 
     
 
  Domain Experience
Business Domains : E commerce, Ware house management, Travel and Hospitality, Automobiles, Finance, Business Intelligence, Health Care
Platforms : Web, Mobile, Consumer Electronics (Embedded systems)
UX : Interaction Design/Usability, Visual interface
Other : Video and audio editing, Music composing/sequencing, Photography, Conducting trainings/Seminars
 
     
 
  Qualification
1999 Master of Design (M-Des) Industrial Design Center - I.I.T. Bombay
1996 Applied arts Abhinav Kala Mahavidyalay - Pune
1996 BAsic Course in Photography Fergusson College - Pune
1991 S.S.C Seth Dagduram Katariya High School - Pune
 
     
 
  Work Experience
  MIcrosoft India (Jan 2018 Till Date)
Place : Hydrabad
Designation : Sr.Designer (UX)
Work Profile :

Responsibilities
• Partner with Business and strategies Experience solutions 
• Work with Product owners and build highly usable and consumer grade business applications 
• Build scalable UX frame works/platforms 
• Advocate UCD and create awareness among the product owners and PM community about UCD. 
• Align UX delivery with the agile methodology 
• Validate UX strategy based on the user benefits and business impact it would create 
• Break down the org vision into actionable plan at my level and align with business & engineering teams to move forward towards the vision.



  Persistent Systems. (Mar 2015 Till Date)
Place : Pune India
Designation : Sr.Manager (UX)
Work Profile :

Responsibilities
• Strategizing UX solutions for web & mobile apps, as well as products
• User research and discovery for business understanding.
• Onsite “Collaborative design workshops” for business requirement understanding with the   stake holders.
• Interaction Design & delivery for UX solutions

Other activities
• RFP responses – Creating Proof of Concept for the pre-sale activities
• Strategizing UX approach for pre-sales activities/Estimations for proposals



  IGATE Global Solutions Ltd. – 1 year 3months (Nov 2013 to Feb. 2015)
Place : Pune India
Designation : Technical Architect (UX)
Work Profile :

• RFP responses – Creating Proof of Concept for the pre-sale activities
• Strategizing UX approach for pre-sales activities/Estimations for proposals
• Client connect for Understanding Business requirement and project requirements
• Conducting workshops at Client location (UK, HongKong, China)for Discovery phase
  & Collaborative design
• Strategizing UX approach for projects
• Interaction Design / Visual Interface design
• Expert reviews on existing applications/Comparative analysis
• Supervising Industrial design projects, Managing team and deliverables

Conceptualizing and creating UX capability deck.
• Building GTM strategy
• Structuring of the Group Hierarchy
• Defining roles and responsibilities for UX practice
• Creating Case studies in a story telling format/Creative writing


  Commercial Break – 1 year 4months (July 2012 to Oct. 2013)
Place : London, UK
Description : Took a break for an year, Travelled to the UK and did the following
Work undertaken : • Music composing – resulting into a Music album (Preview)
• Photography – Captured UK through my camera (View)
• Corporate Website for Kinetic Motors
• Multimedia presentation for Praj Industries
• Mobile App – POC “My Itinerary”
• Re-Design of an Airline e-ticket
• My portfolio

  Cognizant (July 2012 to July 2012)
Place : PUNE
Description : Joined Cognizant Pune, but had to leave in a weeks’ time as I decided to move out of India.

  Cybage Software – 4 years 2 Months (May 2008 – June 2012)
Place : Pune (India)
Designation : Sr. Manager (UI)
Work Profile : UI Project management
• Requirement gathering, Estimation, , Resource management
• Contributing to RFPs, Pitching activities, Client presentations
• Managing a team of around 20+ people on various projects
• UI Project/resource mentoring
• Process adaptation/Enforcement

UI Tasks
• Usability reviews
• Interaction Design
• Visual QA
• Visual Conceptualization
• Visual Interface
• Branding etc.

Corporate Identity
• Developing corporate identity/Branding for In-house and external clients.
• Creative writing for Marketing communication (Mar-Com) materials
• Photography for Mar-Com material

Types of Projects Handled : Survey management system
Ware house management system & Sales console
Digital Magazine Tablet Platform
Mobile apps and Game conceptualization
Back office application for managing Air travels  (T& H )
Merchant registration application (E-com )
Building Brand channels on You Tube for various clients
Travel booking
Automobile Industry - Auto parts management
E-Com applications for one of the largest retail channel in electronic products
RIA app conceptualization & Feature development


  Philips Design - 4 years (April 2004 – April 2008)
Place : Pune (India)
Designation Senior Designer  (Interactive Design)
Work Profile : Interaction Design & Visual Interface for:
  • Mobile Phones • Media Players • LCD TVs
  • DVD players • Portable Devices • Induction Cookers
  • Food Processor • Water Purifier • Multimedia apps

Process Development
Enhancement and implementation of UI Design + Development process for consumer electronic products.
This process was nominated by Philips APAC region for a patent.
It is being followed by various branches globally.
Use of PC simulation for Product testing with end consumers.
This process was adapted for UI development of other products in Hong Kong

Other Responsibilities
• Multimedia & Web
• Product Launch Presentation
• Video Presentations
• Music composing &Sequencing
• Data management and archiving


  Approva Systems Pvt. Ltd. - 5 months (Nov. 2003 – March 2004)
Place : Pune (India)
Designation : GUI Designer
Work Profile : • Understand the Feature and create  GUI
• Generate mock ups and further convert them into HTML prototype using CSS
• Initiated Automated Installation wizard (Using Flash Action scripting)

  Freelancing – 4 Months  (July 2003 - Oct. 2003)
Place : Pune (India)
Description Working on Corporate web sites, Micro sites, Corporate Multimedia presentations.
Conducting training programs for Macromedia Flash in the corporate sector
Music composing and arranging

  InfoGlobe (India) Pvt. Ltd. 3 yrs. 5 months (FEB.2000 - July2003)
Place : Bangalore (India)
Designation : Senior Designer
Work Profile : • Web Portal design and development.
• Visual Design for an Educational Portal
• Music based cognitive puzzles (Flash Action scripting Design + Programming)

  TATA Interactive  8 Months (July 1999 - FEB. 2000)
Place : Mumbai (India)
Designation : Lead Designer
Work Profile : CBTs, WBTs, Multimedia presentation, Web Designing.
 
     
 
  Tools
UI/Web : Axure/Visio | Dream Weaver | Fireworks | Flash
Multimedia : Flash | Director | Other Video compilers
Graphic Design : Photoshop | Corel Draw | Illustrator
Office : XL | Power point | Word
Audio/Video : Sound forge | Acid | FL Studio | Adobe Premiere
Miscl : Xara 3D | Font creator | Swish | Research in Various Video CODEC and file formats
 
     
 
  Invitations from
2016 IdeaS Pune Talk on UX case study
2016 IIT Powai (IDC) As a Speaker at the Design degree show
2016 Photography Workshop Conduct Workshop on Abstract photography at Art Sphere
2015 Post Processing Workshop Conduct workshop on Photography Post processing
2010 IIT Powai (IDC) As an external Examiner/Jury
2010 Pune Design Festival As a speaker at the opening event.  “Audio semantics. On a lighter note”
2008 IIT Powai (IDC) To conduct Training program for Macromedia Flash @ IDC IIT Mumbai
2006 IIT Powai (IDC) To conduct a training program for 1st year students on multimedia
2003 IIT Powai (IDC): To conduct a lecture for 1st year students – Introduction to  multimedia
2003 Cognizant – Pune To conduct Macromedia Flash training program
2003 Veritas Software Pune Flash MX training at Veritas Software Pune for Designers and developers
2003 Evincere Pune For Macromedia Flash training program
2002 Veritas Software Pune For Flash MX training at Veritas Software Pune for developers
2001 Arena Multimedia As a visiting faculty to teach Dreamweaver and Flash
1999 IIT Powai (IDC):

As a speaker in a seminar "Business models for Internet"
Subject - Solaris 99 An information exchange project. The audience mainly was people from IT industry

1999 IIT Powai (IDC): As a speaker at a seminar. Topic - “An introduction to the digital medium” covering different aspects of Multimedia and its relevance in the current scenario. The audience was mainly art teachers from different art collages of India.
1998 CDAC Pune As a visiting lecturer for "Multimedia : An Introduction" for the batch of 98
 
     
 
  Passions & Serious Hobbies :-)
Photography : Abstract Photography
Music : Music composing, Digital sequencing and arranging
Theatre : Acting, Directing (Theater), Writing